Tell me what and why…

The Like button enables users to make connections to your pages and share content back to their friends on Facebook with one click. Since the content is hosted by Facebook, the button can display personalised content whether or not the user has logged into your site. For logged-in Facebook users, the button is personalised to highlight friends who have also liked the page.

The benefit is quite clearly – horizontal spread and link backs = traffic. Remember that content is king. It doesn’t matter where your traffic comes from or how it’s being tracked. The content your visitors see when they get to your landing page is what will determine whether sales are made, people sign-up, or connect with people who legitimately “like” you.

Some interesting gossip about Facebook ambitions for reshaping the internet –
Google has highlighted this as a major threat to the way in which they rank and evaluate page relevancy as it is bi-passing standard href links. If Like buttons take off, that’s really bad news for Google, since its algorithm uses links between sites to determine their order in search results. Read full article.

Meat and Potatoes

To implement this simple function navigate to single.php and look for the_content() tag. Once you have located this simply paste the code block before or after the_content() tag.

// Start

// End