M-Commerce has been defined as the “use of hand-held wireless devices to communicate, interact, and transact via high-speed connection to the Internet.” With the release of devices like the iPad, iPhone and Android platform M-Commerce is enabling consumers to access banking accounts and pay bills, receive stock quotes and initiate buy/sell transactions, or receive special promotions and generate orders from any place at any time.
From a survey done in April 2010, MMA (The Mobile Marketing Association) have concluded that one out of five U.S. mobile phone owners have used their cell phone for M-Commerce.
Here are a few likely types of M-Commerce tipped to emerge.
- Business to Business -- Electronic transactions that are conducted as part of trading, for example, the payment for the supply of goods between a producer and a wholesaler.
- Business to Consumer -- Involves businesses selling their goods and services directly to consumers.
- Consumer to Consumer -- Such as auctions and classified ad purchases.
Below is a list of new and exciting technology and products set to make a mark on M-Commerce. We are particularly interested in Magento Mobile…
Magento are set to again revolutionise electronic commerce with the introduction of Magento Mobile. As stated on the Magento site -- “With Magento mobile, you can easily create branded, native storefront applications that are deeply integrated with Magento’s market-leading eCommerce platform.” This is definitely worth keeping an ear to the ground and registering for the limited release beta.
Mobicart is a free and simple way for you to build and manage your very own iPhone, iPad and Android mobile e-commerce shop.
Fully customisable -- It’s your own shop with your own brand.
Did we mention it’s FREE? - That’s right, MobiCart will be free so anyone can build and deploy their very own M-Commerce shop.
Update your app from anywhere -- MobiCart is web based so you can update your shop from anywhere.
iPhone, iPad & Android friendly -- Manage multiple devices from one easy to use platform.
A developers dream! -- With the open API, MobiCart will be a developers dream.
Square comes with a peripheral credit card swiper that lets any store or business person take credit card (or cash) payments on iPhones, and now, iPads. It takes finger signatures on the touchscreen, generates email or SMS receipts, calculates sales tax, and comes with an online accounting dashboard to keep track of sales.
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