The Genovese iPhone application is apart of the ‘Genovese World of Coffee‘ campaign which provides a mechanism for iPhone users to both search, bookmark and invite their friends to a cafe which sells Genovese coffee.
Technically this is a native iPhone application which capitalises on native iPhone functions such as the email engine which is deployed in-app. The app features an interactive map which utilises the iPhone’s GPS engine.
The crew at Genovese are a great bunch of people to work with and with their forward thinking will lead the way within the coffee industry. A big thanks goes to The Table for creating an amazing campaign and brand!