Analytics and Business Intelligence (BI)
Analytics give rigour to decisions and cut past opinion straight to fact.
The fact is that useful analytics are increasingly the currency that business executives, clients and suppliers expect to work with. Presenting meaningful analytics that stimulate wide engagement, and allow proactive analysis and action, is the only true way of making organisations more intelligent and customer-centric.
We can help your organisation in three key areas:
Business Intelligence (BI) or Data Visualisation
We develop Business Intelligence solutions (sometimes called BI or Data Visualisation) that allow companies to better understand and share the information that they generate.
Validation of innovation for investment
We can deploy user analytics within our Rapid Design Validation (RDV) process. For example, we can test market appetite for a product concept prior to you making a decision about whether to invest in it..
Sharpening the performance of digital assets
Data-rich tools like websites, apps and CRM lend themselves to a test-and-refine process. Split sample tests of variations and realtime monitoring of bounce rates and conversion allow us to progressively improve your digital presence.