Compelling content drives every successful interface. It informs and is central to every stage of design and production.
We recognise the importance of aligning all content with your brand tone of voice. If this is yet to be clearly defined, we work closely with you to create the simplest articulation and documentation.
Research outputs guide the appropriate information architecture (IA). IA is iteratively tested throughout the creative process. This involves card sorting exercises to drill down into the most relevant groupings and labelling. Flowing ‘real’ content into prototypes helps evaluate and refine comprehension.
As we move deeper into production, increasing consideration is given to content migration and search engine optimisation. Our technical team also has the capability to provide a comprehensive enterprise search service.
We craft elegant and meaningful experiences, define the strategy to execute them and optimise services to deliver them.
Digital is in our DNA but we remain technology agnostic. Our focus is the delivery of high-performance products.