We orientate our projects by looking inwards into your business and looking outwards at customer experience.
Discovery through research is a vital building block in designing a meaningful customer experience. It is a key component in our RDV methodology and a driver in defining an enduring business strategy.
Maximising stakeholder engagement
We work with you and your stakeholders to define and quantify project success. Key to this is mapping process, unlocking innovation and pinpointing opportunity. This involves taking the time to understand – but not be constrained by – the current technical landscape within your business. To achieve this our approach ranges from traditional one-on-one and group interviews to activity-based workshops.
Pinpointing more meaning
We are passionate advocates for human-centred design. Research insights guide all strategy, design and technology decisions. Proven user observation and incisive interview techniques pinpoint exactly how your customers think, act and feel. Based on agreed project-specific outcomes, research outputs may include user scenarios and goals, user profiles and personas, and customer experience maps.
All essential elements to set your innovation compass for the future.