Innovation Bootcamps are high performance workshops delivered by our innovation consultants that equip your team with a design thinking mindset.
Albert couldn’t have said it better – we can’t solve problems by using the same kind of thinking we used when we created them.
Think Differently
The art of Design Thinking is really about problem solving and value creation. Design principles are used to disrupt the status quo and facilitate creativity and innovation. At the heart of this process is delivering a more meaningful experience to the user.
Our agency offers organisations and individuals the opportunity to learn from our most experienced team members and these intensive sessions are often run alongside and in support of our other program offerings such as RDV or Design Nomads programs.
By tapping into the experience of our corporate innovation consultants, Innovation Bootcamps are the perfect way to create a team of change-agents armed with a Design Thinking mindset.
A true design thinking pioneer
We take inspiration from one of the early design thinkers, Shigeru Miyamoto, the acclaimed designer of Super Mario Bros. Miyamoto singularly reimagined the very concept of the video game, mapping out what he felt the end-user wanted to play, rather than what had been done in the past. He created the story and characters of the game first, imagining a world where you could happily get lost, and then designed the gaming features and coding to follow.
In taking this human-centric approach, he effectively flipped the recognised gaming design process, creating the iconic Super Mario Bros, and then later, The Legend of Zelda. His unconventional thinking lead to Miyamoto collaborating with technologists to build the game – changing the existing nature of video game development to one that engaged cross functional teams of industrial design and technologists. Miyamoto’s Super Mario Bros. is the perfect example of how the design thinking framework generates innovation and creative output.
Clients
Conduct delivers tangible innovation from our creative hubs in Melbourne and Sydney for some of Australia’s best brands and organisations.
