User experience gives the user a voice and representation of their actual needs, as opposed to what they think they want.
We understand that users have a very low tolerance for poor user experiences, with the requirement for new applications to be fast, useful, and or fun. Because of this, there is a growing trend towards incorporating UX professionals throughout the software development process, and alongside software developers and product managers. This forms the backbone of our team.
As fans of a lean UX approach, we’re interested in behaviours not just opinions. We listen to users and filter out the noise to find genuine, usable insights. We’re highly collaborative and always push for the inclusion of subject matter expert and stakeholders within the business.
We encourage clients to get a core product to market and use ongoing customer analysis to clarify the product roadmap, and to guide continuous improvement. With the objective to gain better insights, the lean UX approach allows us to deliver great user experiences in a way which creates increased returns and insights for business operation and employee satisfaction.
It’s an iterative end-to-end process that allows us to turn our insights into innovation. Our UX professionals sift through the qualitative and quantitative data from various sources such as:
- Feedback from all stakeholders;
- User Testing;
- Recording User Sessions;
- User Interviews;
- Website Data Analytics.
When we reach the phase of progressing our UX insights into UI, we rely on tools such as rapid prototyping for testing usability and validating user flows. Our UX Toolkit includes:
- Card sorts;
- Affinity diagrams;
- Service design blueprints;
- User journeys;
- Process maps;
- Stakeholder & User Interviews;
- Behavioural observation;
- Usability testing;
- Accessibility testing;
- Interface prototyping and testing.
By engaging our Design Nomads or RDV Program we are accessible on site which gives us direct access to the people making the decisions and building the product. We have found that during this phase there is a unique synergy or ‘collaborative bliss’. It might take a couple of days but once we’re integrated into the team, we all work like a well oiled machine to produce an excellent product.