Macquarie Media Limited

Mobilising a suite of Australia's favourite radio stations with a side order of in-car integration.

Fairfax radio app

Our Client

Founded in 1841, Fairfax Media Limited is one of the largest media companies in Australia and New Zealand. Interests span leading national brands such as the Sydney Morning Herald and The Age through to partnerships with Huffington Post for HuffPost Australia and Nine Entertainment Co. for Stan, the video streaming service.

Fairfax has a 54.5% interest in Macquarie Media Limited following a merger in 2015, holding the leading news, talk and sport stations in Sydney, Melbourne, Brisbane and Perth.


Fairfax iOS & Android Applications

We’ve partnered with Fairfax Radio Network, now Macquarie Radio Network, since 2010 when we were engaged to deliver native iOS and Android apps for their seven ratings-topping radio stations.

Serving content in a mobile-friendly required an integration with an existing content delivery network so we set about architecting a JSON-driven API.

After collaboration with the internal tech team on API build and test we nailed the integration with native Android and iOS codebases.

Serving content in a mobile-friendly required an integration with an existing content delivery network so we set about architecting a JSON-driven API.

After collaboration with the internal tech team on API build and test we nailed the integration with native Android and iOS codebases. In addition to live audio and video streaming the app features a sophisticated dynamic theme switching, supporting station selection without the need to download seven apps.

In addition to live audio and video streaming the app features a sophisticated dynamic theme switching, supporting station selection without the need to download seven apps.

Fairfax Radio app

Audio and video is supported with a host of other live content such as news feeds, hourly news, program guide, weather updates and latest news articles powered by our integration into the ad server and content feeds.

Ford App Link

As part of a phased rollout our next engagement was one of the first-ever integrations with Ford’s Sync Applink providing a seamless listening experience in-vehicle.

Native connection to the car opened up voice control for the Fairfax/Macquarie app, powering highly engaging – and safe – features such as the ability to call the station presenter via voice commands and user consumption of news via text to speech.


Radio NTS Responsive Website

We endeavour to future proof all our thinking, designing for the product roadmap ahead rather than for point solutions.

A prime example of this would be the subsequent leverage of our API to deliver news and ad feeds for NTS – a premium environment that houses the best content from the Macquarie Radio Network, nationally.

Fairfax radio app is responsive