Listening to MCC members and stakeholders needs
The design process started with a few sessions to hear from MCC stakeholders about their needs. We then spoke with a sample of current members and waiting list candidates and learned digital membership cards and easy planning of match days were the features they would value most. The experience needed to cut a few of the steps involved in planning event days and be easy to pick-up and roll with for members of all ages. With this in mind, we spoke with different vendors to understand how the latest tech might support a new digital experience of pre-booking tickets, passes and dining in one place.