Sports & Entertainment

New thinking to deliver personalised and connected entertainment experiences

Enduring customer experience strategies

Over the years, we’ve collaborated with some of Australia’s most beloved venues and clubs to bring their long-term digital plans to life. Through innovative platforms that connect the external venue experience to the inside and beyond, we’ve assisted stadiums, racetracks, and event organisers in gaining a deeper understanding of patron behaviour – bridging the gap between digital and live experiences.

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Our sports and entertainment partnerships

A digital member experience for the MCC to make match-days a breeze

The Melbourne Cricket Club identified an opportunity to enhance their membership experience by designing an app that would allow members to manage membership services anytime, on-the-go. Conduct was approached to design the MCC app with a strategic focus on digitising access to membership benefits and making the experience in the lead up to and on game day smoother for members.

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Optimising venue experiences and enhancing fan engagement

Scalable and fit-for-purpose digital for Victoria’s premier racing destination

Over the years, we’ve used strategic design research, user testing, and analytics to roll out a roadmap of personalised digital experiences for VRC members. We improved the member’s portal and Raceday Guide to make buying tickets and extras before arriving much easier. By understanding the entire customer experience, we’ve gradually introduced effective solutions that meet the needs of both the organisation, members and patrons.

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