Serious Games & Learning Experience Design

Designing serious games, learning experiences and digital education products for Australian schools, universities and not-for-profits — including the eSmart Digital Licence, a teacher-led online safety program built for the Alannah & Madeline Foundation for children aged 4 to 9.

Designing serious games and learning experiences that change behaviour

Conduct designs serious games, learning experiences and digital education products for Australia’s schools, universities and not-for-profits. Our work for the Alannah & Madeline Foundation reimagines online safety education for children aged 4 to 9 through the eSmart Digital Licence — a teacher-led classroom program developed with Bubbleship (learning content) and funded by the Australian Federal Government. Through our Bubbleship sub-brand we design behaviour-change games and educational apps, drawing on current child development research to shape products children actually engage with. Beyond games, our learning experience design work spans research platforms for Monash University, the Find a Kinder portal for the Victorian Department of Education, and the AMSI teacher planning platform — broader digital education products underpinned by user research and accessibility.

Charlie Pohl

Managing Director

Book a meeting

Find a Kinder: helping Victorian families navigate early childhood enrolment

The Victorian Government has introduced free kinder for 3 and 4-year-old children and the Department of Education and Training wanted to test and iterate its existing Find A Kinder website, a tool designed to assist parents searching for kinders in their area. We conducted usability testing sessions with parents to discover and unpack pain points relating to the existing website as well as frustrations with the broader kinder system and process. From here, we developed a new, mobile-friendly, user-validated design which helps parents feel less ‘in the dark’ about their options and the process of enrolling their children.

Read the Find a Kinder case study

Find a Kinder u2014 redesigned learning experience and digital education product for the Victorian Department of Education by Conduct

AMSI: teacher planning software aligned with the Australian curriculum

We conducted a design sprint to rapidly develop a platform aimed at showcasing the full potential of a comprehensive teacher planning software. This platform, which is aligned with the Australian curriculum, gives teachers easy access to a wealth of resources from the Australian Mathematical Sciences Institute (AMSI), such as detailed lesson plans and content descriptors.

Education and research institute partners

Alannah & Madeline Foundation: eSmart Digital Licence for the early years

The Alannah & Madeline Foundation is a national not-for-profit committed to keeping children safe — and their eSmart program is Australia’s trusted provider of online safety education for schools, educators and families. AMF developed the eSmart Digital Licence with Conduct leading the technology design and build, Bubbleship developing the learning content and visual design, and funding from the Australian Federal Government. We reimagined the upper-primary Digital Licence as a hybrid classroom program for children aged four to nine — using printed maps, character-led storytelling and QR-linked videos to support teacher-led delivery, with no logins or one-to-one devices required.

Read the eSmart case study

Charlie Pohl

Managing Director

Book a meeting

Alannah & Madeline Foundation eSmart Digital Licence — serious games developer and learning experience design by Conduct

Bubbleship: Conduct’s serious games studio for child development

Bubbleship is Conduct’s serious games studio, designing play-based digital products that foster problem-solving, learning and behavioural change in children. Working with educators, play therapists and child psychologists, we ground our work in current child development science — combining technology with a human-centred approach to promote measurable change. Bubbleship products include the First Aid Action Hero app developed with St John Ambulance Victoria, and Okee in Medical Imaging created with the Royal Children’s Hospital in Melbourne.

Visit Bubbleship to learn more