A comprehensive suite of connected digital products

CLIENT

Isuzu Australia Limited

Isuzu Australia Limited (Isuzu) has been a market leader in Australia’s automotive industry for 50 years. They’re known for their exceptional reliability in Australia’s challenging conditions.

BRIEF

Designing a connected experience from on-screen to on-road

We’ve been working closely with Isuzu Australia since 2018 to deliver a series of products, roadmaps and strategies designed to enhance digital capabilities, streamline communication and simplify maintenance processes. The journey has entailed close collaboration with Isuzu corporate, dealerships, fleet managers and truck owners and has resulted in a sophisticated, integrated digital ecosystem.

Redefining Isuzu’s truck range to be more approachable for an emerging market

Customisation options for Isuzu’s trucks are near infinite. This is equal parts appealing and intimidating for sole traders who are first time buyers. We undertook research to learn about what buyers were looking for at the beginning of their journey. From our findings, we helped Isuzu re-architect the way they talk about their truck range through a new information architecture. We redefined product categories using literal language – prime movers for long-hauls and tippers for landscapers. The new navigation experience bridges the gap between the everyday consumer and experienced buyer.

Building and architecting a scalable and modular system. Delivering now, built for the future

Over two years, Conduct and Isuzu revitalised a mobile app, in-truck media and driver experience system as well as a larger platform within their digital product suite. This stemmed from the recommendations outlined within a long term digital roadmap which was developed in collaboration.

Conduct’s technical team defined the systems strategy and solution architecture for specialty partners to implement within a multi-vendor environment.

In-truck media system and driver experience

To tie the experience together, our team designed and user-tested the human-machine interface (HMI) or interactive in-truck media system featured within Isuzu trucks. Our comprehensive design system included interaction flows, custom iconography and was improved iteratively to reflect user feedback, expectations and behaviours. The final embedded AV system was a collaboration between Conduct and hardware partner, Blaupunkt.

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Results

Today, interconnected systems ensure a consistent and seamless experience for Isuzu’s varied user base. The new digital ecosystem is being rolled out for customers and supports Isuzu’s mission to create a more connected experience from browser to on the road. We’re continuing our partnership to deliver enterprise technical solutions that further enhance Isuzu’s customer experience efforts for every type of customer – from drivers of the daily milk run with 1-2 trucks through to fleets of 800.