Defining a simplified IA and web ecosystem to serve a complex, broad and diverse audience mix
Strategising a web presence that supports Austrade's broad and diverse audience groups
Defining the architecture
Designing new pathways to content
- Wireframes that showcase both the idealised future state and the short-term versions of the Information Architecture (IA).
- A comprehensive recommendation report that will assist Austrade in facilitating internal discussions regarding the role of the websites within the ecosystem, as well as a page-level strategy.
Austrade is now armed with recommendations that will help shape the roadmap for how to progressively and iteratively move towards a multi-site offer. The longer term goal is to help users navigate to the resources that will provide the most value.