Melbourne based creative digital agency Conduct is leading the charge with a rejuvenated Research In Motion (RIM) to bring back the much loved Blackberry to its former glory. Conduct’s latest app FeatherDuster, an interactive tool for visually discovering live Twitter streams, is considered “so good” by RIM that they in fact broke protocol and gave Conduct the stage in front of the large crowd at their Australian leg of the BlackBerry 10 JAM World Tour.
The Blackberry 10 JAM World Tour is RIM’s largest gathering of BlackBerry developers and is an opportunity to showcase what RIM has to offer in their latest upcoming release. As part of RIM’s keynote in Sydney last week, Conduct was summoned up to join the stage and showcase FeatherDuster, a visually enticing filtering system that burrows through the live twitter stream and unravels the insights of the Twitterspere as issues and topics unfold.
Digital agency Conduct, with a collaboration with artistic designers Colours and Numbers has created FeatherDuster to capitalise on the features of the upcoming BlackBerry 10 operating system that allows users to navigate through the impressive visuals of the app and as RIM pointed out it “take[s] full advantage of every last bit of performance from the hardware.”
Christopher Saunders (@csaunders_ca) from BlackBerry Developer Relations has spoken out and enthusiastically heralds it as “an incredible way of visualizing the data-mining of a real-time feed and determining non-obvious and emerging patterns within a massive data set. Exactly the kind of work that would make Edward Tufte [the leading author in information design] proud!”
Insiders within the industry are saying that FeatherDuster could be the app that others will be measured from for the upcoming BlackBerry release due to its intricate software architecture and agile relationship with the hardware. Rumours have also arisen speculating on that the app’s popularity as it signals in a new way of elegantly interacting with the overwhelming influx of updates that are produced within the Twittersphere.
Charlie Pohl, Managing Director at Conduct, was very enthusiastic about the BlackBerry 10 Jam Word Tour Sydney proclaiming the event “was a great experience!” and in regards to RIM’s offerings in their latest update “It’s very clear that the BB10 platform has a very flexible and advantageous tool chain. The added flexibility allows Conduct to choose which technologies we wish to target while leveraging our iOS and Android skill sets. BlackBerry’s platform is proving a more feasible solution for our clients in comparison to other platforms. ”
The BlackBerry 10 Jam World Tour continues to next month in South and Central America with its next stop in Buenos Aires, Argentina before wrapping up from the four month tour. More information about the tour can be found at www.blackberryjamworldtour.com
CONDUCT (www.conducthq.com, twitter:@conduct)
Conduct is a digital agency who help organisations innovate digital products and services that people love, desire and depend on. Conduct was established in 2007 in Melbourne by Simon Krambousanos and Charlie Pohl and is a leading Australian website and mobile development company. Conduct was founded on the principles of specialising in creative solutions that harness the full potential from the latest technologies. Conduct has an outstanding track record within the realm of website creation and is an industry leader in mobile development and who are endorsed by the prominent manufacturers of mobile devices.
Colours and Numbers is the creative partnership of Jarrod Smith and Iain Greenhalgh. Combining years of experience in art direction and games design, they like to think of themselves as creative problem solvers across all mediums, with a particular focus on the emerging field of interactive visualisation.