User interface (UI) design: the basics
UI design utilises design elements and principles; hierarchy, contrast, harmony, scale, colour and shape to translate product requirements into a harmonious and easy-to-use digital experience. Although UI and UX have crossover, user interface design focuses more on the visual and interactive aspects of your audience’s experience.
The importance of great UI
UI design is a vital step in the product development process. After all – the interface is how your audience experiences your brand digitally. Great UI anticipates user behaviour. The best interfaces are in equal parts predictable and responsive.
UI design at Conduct
Conduct’s user experience and interaction designers work hand-in-hand to prototype and test designs. Our repeatable Research, Design and Validation framework guides the UI design process. It’s always iterative, agile and shaped by client and user feedback. After working with our UI designers, you’ll have a library of visual assets for current and future use.
Create an elegant, predictable and friction-free experience for your audience.