Wherever you are, you’re RDV ready.
‘Research, Design and Validation’ combines the best of human-centred design and agile software development. We’ve refined our process into a versatile, repeatable framework for solving today’s business problems.
Discovery zooms in on two key components: conducting research to understand the problem we are trying to solve, and, learning everything we can about audience behaviour. Our designers set out to become subject matter experts. From discovery, we understand who our users are, their needs and what their current experience is like. This phase helps us challenge our assumptions and biases about the problem and potential solution.
In the define phase, members of the project team come together and review the information gathered so far. We’ll work to connect the dots and convert the research into stakeholder-friendly insights. We put form around the emergent opportunities and define key opportunity spaces (or features) which feed into the ideation, design and prototyping phases.
In the ideation phase, we take insights and ideate potential solutions. We recap the research to frame the opportunities we are exploring. Ideation is about conceptualising solutions and everything is allowed (and encouraged) – no idea too small, or big! We work with you to select appropriate ideation methodologies for the opportunity space and stakeholder mix.
Prototypes are invaluable for testing user interface (UI) design with end users. They also give stakeholders a tangible sense of how a product will function before committing resources to development. Prototypes illustrate ideas to encourage discussion and feedback from you and from users. A successful prototype invites improvement.
The prototype and test phases are intrinsically linked and iterative in nature. With each iteration, the prototype ‘fidelity’ gradually improves. Wireframe quality becomes a design that ‘looks and feels’ like the proposed end product. We cycle through the test-feedback-iterate-test process until we arrive at a fit-for-purpose solution meeting users needs.
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User personasUser persona is an exercise in visualising ‘the voice of the user’, bringing users to life and connecting them to the work. Personas depict different use cases for your digital product and help to keep users at the centre of the design process.
How do we create personas?
For each persona, we define:
- Pain points and needs
Empathy mapsEmpathy maps build upon user personas. Visualising user attitudes and behaviours helps teams align on a deep understanding of end users. The mapping process is useful because it often reveals gaps in existing user data.
Usually a workshop-based activity, post-it notes are added to quadrants corresponding to:
- What did the user SAY
- What did the user DO
- What did the user THINK
- How did the user FEEL
Journey mappingUser journey maps are a visual way of describing how an individual (user) may interact with your product over time. A journey map depicts the user journey and their relationship with a product or service and across multiple channels.
Journey mapping establishes a clear picture of where the user has come from and what they are trying to achieve.
Walk the wallWalk the wall is a narrative way of looking at how a project has developed.
An interactive and visual method to facilitate the sharing of research findings and to discuss progress on various aspects of the project. A walk the wall presentation could contain columns representing things like workflow, different types of work, completed work, etc.
Tree testingTree testing is a usability technique for evaluating the findability of topics and content in a website. Tree testing occurs prior to creating a prototype. It is conducted on a simplified text version of your site structure (information architecture) – without the influence of navigation aids and visual design. Users are provided a ‘real-world’ task and asked to find the relevant page.
StoryboardingA storyboard is a series of illustrations exploring a challenge in a visual, digestible narrative format. Storyboarding helps us to understand how ideas are connected and where there could be possible conflict with a proposed solution. It gets everyone on the proverbial same page by framing ideas into a story.
BrainstormingBring people together to inspire creative thinking, explore new ideas and expand on existing ideas in a quick session. BRAINSTORMING RULES
- Be open-minded and withhold judgement
- Jettison the mundane. No idea is too bold or wild
- Steer clear of ‘buts’, instead use ‘what ifs’ and ‘what elses’
- Write and draw. Seeing ideas laid out can spark new ideas
- Maintain focus. Remember the goal of the project/desired outcome
- Avoid off-topic tangents. Have one conversation at a time