Reach Foundation: a new home for a youth-empowerment foundation

CLIENT

Reach Foundation

Reach Foundation (Reach) is an Australian not-for-profit that supports the mental health and wellbeing of young people. Through workshops, crew training, and community programs delivered across Victoria, New South Wales and beyond, Reach has spent decades walking alongside young people as they discover what they’re capable of.

BRIEF

Redesign and rebuild Reach's new public website

Reach engaged Conduct to redesign and rebuild their public website, moving from an ageing WordPress platform to Webflow. The new site needed to better reflect Reach’s voice, surface the stories of young people and crew, and give Reach’s internal team the confidence to manage content themselves long after launch.

The challenge

Reach’s previous WordPress site had grown organically over many years. Workshops, programs, stories, publications and news posts lived across overlapping sections, with inconsistent structure and limited control over presentation. The team needed a platform that made publishing easier without sacrificing the warmth and humanity that define the Reach brand.

Our approach

We worked closely with Reach to redesign and rebuild a Webflow site organised around the people and programs at the heart of the foundation: workshops, crew, partners, stories, and resources.

The redesign consists of a bold blue-and-pink colour palette that feels energetic and youth-focused. Condensed all-caps display type gives the page real punch, and the alternating sections create strong vertical rhythm. The halftone texture on the testimonial band adds a nice zine-like tactility.

A considered CMS architecture underpins the site. We built dedicated collections for workshops, people, partners, and resources and publications, with the relationships between them modelled so editors can update content in one place and see it reflected wherever it appears.

Working with Conduct has been smooth sailing from the get-go. The understanding and articulation of our brief and budget was respected from the start. Through various planning and progress meetings we have worked well to meet our deadline and achieve an outstanding result. The creative guidance and support throughout the process has been appreciated and resulted in a terrific outcome. The site is impactful, easy to navigate and update. Their back-end support leading up to the launch was outstanding and would highly recommend any client building a new site to work with the Conduct team. Robyn Ingerson Reach Foundation

Our impact

Reach now has a website that reflects the spirit of their work: clear, human, and built around the young people and crew they support. The new platform makes it straightforward for Reach’s team to publish new stories, add team members, share resources and respond to what is happening in the community without relying on developer support.

By migrating to Webflow with a thoughtful CMS structure and a careful redirect strategy, Reach steps into a more sustainable digital foundation: easier to maintain, more accessible for visitors, and ready to grow as the foundation’s work evolves.