IntelliHub: Building digital authority for Australia's leading smart metering provider

CLIENT

IntelliHub

IntelliHub is Australia’s leading provider of smart metering solutions, delivering advanced energy infrastructure to major utility providers including Energy Australia. As the company grew, their digital presence needed to reflect their standing in Australia’s energy sector.

BRIEF

Create an authoritative digital presence that serves B2B clients, attracts top talent, and redirects B2C enquiries

IntelliHub engaged Conduct to transform their website into a platform that would establish market authority, support major contract opportunities, and attract skilled professionals to their growing organisation.

Navigating complexity across audiences and offerings

IntelliHub’s primary focus is B2B partnerships with energy providers, but B2C customers were overwhelming their support channels with enquiries that belonged with their energy retailers. With seven distinct product and service offerings across multiple audience segments, they needed a UX strategy that could accommodate varied entry points — from RFP responses to LinkedIn referrals — while reducing customer service friction.

IntelliHub website design showing energy provider pages, metering management and technology partnerships

Strategic Navigation & Brand Messaging

Through stakeholder workshops and site audits, we developed a mega menu structure with two complementary pathways: by product and service, or by audience segment. We ran brand voice workshops to establish consistent, authoritative messaging across digital touchpoints.

IntelliHub website mega menu showing products, services and audience navigation on laptop with smart meter hardware

Flexible Web Platform & Digital Experience Delivery

We selected Webflow for development, enabling rapid deployment, design flexibility, and editorial independence for IntelliHub’s team. The solution included custom photography and video production, intelligent form routing for lead qualification, and responsive design across all devices.

IntelliHub energy platform website pages including EV charging, sustainability and smart metering

Our impact

IntelliHub now converts more qualified leads through their website, with a marked reduction in misdirected customer service enquiries. Sales teams can share a digital asset that positions them credibly during major contract negotiations. The information architecture enables prospects to quickly understand IntelliHub’s full service offering, while the Life at IntelliHub section supports ongoing talent acquisition.

The Webflow platform means IntelliHub’s marketing team can update content to reflect new offerings and market developments without ongoing development costs.