Assurant: Elevating trade-in platforms for Australia's leading tech retailers

CLIENT

Assurant

Assurant is a global risk management provider supporting JB Hi-Fi, The Good Guys and Harvey Norman with device trade-in programmes that promote reuse and sustainability across Australia’s retail technology sector.

BRIEF

Modernise trade-in platforms to reflect brand standards and support sustainability goals

Assurant engaged Conduct to redesign and develop the customer-facing trade-in experience for JB Hi-Fi, The Good Guys and Harvey Norman. The platforms needed to align with each retailer’s distinct brand identity while improving usability and strengthening fraud prevention in the second-hand device market.

The challenge

Each retailer’s trade-in programme encourages customers to return used electronics in exchange for credit, supporting technology reuse at scale. While Assurant’s logistics platform powered the backend, the customer-facing experience needed to better reflect each brand’s identity and make participation straightforward. Fraud prevention was critical, but could not come at the cost of the user experience.

Our approach

Working closely with Assurant’s in-house developers, we used their existing codebase as a foundation to build and refine frontend components in Angular. We created on-brand interfaces for JB Hi-Fi, The Good Guys and Harvey Norman that reflected each retailer’s distinct look and feel.

To strengthen security, we integrated Stripe Identity into the trade-in journey. The additional verification layer reduced fraud risk while keeping the experience clear and accessible at each step.

Conduct-designed Assurant Trade-In platform shown on floating laptop mockups

Working with Conduct was a seamless experience. Their team demonstrated exceptional knowledge, professionalism and an impressive ability to deliver on our project requirements. The Conduct team worked closely with us to ensure that all enhanced functionalities and integrations to the trade-in platform were not only accurate but also completed on time. Their commitment to quality and customer experience made them the perfect partner for this initiative, and we're thrilled with the result. Michael Karim Assurant

Our impact

The upgraded trade-in platforms deliver a smoother, safer and more brand-consistent experience for customers across all three retailers. JB Hi-Fi, The Good Guys and Harvey Norman can confidently promote their programmes knowing the digital experience reflects their brand standards and sustainability commitments.

By making device trade-ins easier and more secure, the platforms reduce e-waste and extend the life of electronics, keeping more devices in circulation and fewer in landfill.