AMillionPaths

AMillionPaths did not come to us as a blank brief. There was already a patent specification and an early prototype to build on. Rather than treat that as a finished plan, we started with how people think about their own careers. Through personas and journey mapping we worked out what would make someone want to document their path, and how to guide them through it without it feeling like filling in a form.

But the deeper work was in the questions themselves. In close collaboration with the client, we ran research and development into what the platform should ask a contributor, and how to ask it. The aim was not simply to capture a career, but to draw out the reflection and detail that make a path genuinely useful to others: the insight that future members will value as they explore real journeys and make connections in later releases. Getting those questions right is what turns a documented path into something worth learning from.

From wireframes to a high-fidelity prototype, we tested the core product flows with real users and refined them before any production code was written. Getting the experience right while it is still cheap to change is what protects a startup’s investment.

The platform guides each person through building their career as a series of events on a timeline: the jobs, the study and the experiences that shaped them. For every step, they capture the insight behind it, what they learned, who influenced them, and how one event led to the next. That focus on the insight, not just the job title, is what sets AMillionPaths apart from a CV or a LinkedIn profile.

The payoff is the visualisation. Rather than a flat list, a person’s journey animates into a path they can see, share and be proud of. Turning a career into a story is a design problem as much as an engineering one, and getting that moment right took careful interaction design.

AMillionPaths is invite-only by design, seeded through trusted personal introductions rather than open sign-up. New members arrive through the AMillionPaths website, which we also designed and built, and sign in on Azure Entra External ID, registering with an email or through Google, Apple or Meta. Identity is handled to a standard a startup could not easily build alone.

Privacy shaped the product. Nothing about a member is public by default, and when someone chooses to share their journey, the link stays non-indexable and non-searchable. Members stay in control: they can delete their account, and their personal information with it. These were design decisions, not afterthoughts.

The work here involved genuine technical innovation, the kind that meets the criteria for the R&D Tax Incentive. Because we were involved from the start, the project was well documented as the work happened, and that record helped support the claim. We were glad to assist their R&D tax firm with the documentation behind the submission.